New Years Website health Check

There has never been a good time than right now to give your website a health check. Businesses nearby the country are using the start of the New Year as a great excuse for redefining goals and setting new targets, so why not contain enhancing your website as one of your New Year's resolutions?

I'm always amazed by the whole of businesses who don't take the opportunity to spend time or endeavor into developing or enhancing their websites. The end consequent being a shabby representation of their business. All too often, websites have been swiftly thrown together without much notion or imagination, or the website is years old and out-dated.

Health

Starting the process can be difficult, so I've put together a checklist:

Step One - attractive to the eye

The first step is to think whether your website is attractive to most population and whether the invent is contemporary and up-to-date. If you are unsure, you can verily find out by request staff, colleagues, or friends. I would also propose that you take a look at your top main competitors to see what they are doing with their websites.

And,... If you find yourself apologising to population for how your website looks, this is a specific sign you need to upgrade fast...

The simple fact is, if population see a website that doesn't visually request for retrial to them, they will leave before they even get to see how good your products or services are.

Step Two - article

How up-to-date is your content? Does it accurately reflect all the products or services you offer?
Do you have article that entices visitors to return to your website at a later stage? This is verily important, if on their first visit to your site, they are early in the buying cycle, then you want to make sure they remember you so that when they are closer to production a decision to purchase, you will be whole one in mind. Having attractive hints, tips, or features of your website is a good way to bring them back at a later stage.

And while we are on that note, if they are early on in the buying cycle, what can you introduce to your site to good educate them and bring them closer to production a decision?

Step Three - Usability

Is your website easy to navigate, enabling your site visitors to find the data they want quickly? For websites that grow quite quickly, it's easy to lose the right pilotage structure, production it difficult for website visitors to get nearby the site. Take the time to map out the flow of your website on a piece of paper (for smaller sites), or for larger sites Excel can be a good way to setup the flow. Remember, if man can't swiftly find what they are seeing for on your site, it is only a join of clicks back to the quest engines to find your competitors.

Usability and accessibility standards can also be an issue many do not consider. If users with disabilities visit your site, not only could you be losing inherent valuable enterprise from them, but did you know that in Australia and many other countries, it's a legal requirement to have your site accessible for disabled users?

An attractive case back in 2000 proved that these laws can be enforced, as in the case of Bruce Lindsay Maguire v Sydney Organising Committee for the Olympic Games, in which Maguire won.

Step 4 - Pages being accessible

Do all of the links in your site work? This can be a problem more often than you think, as many website owners are naturally unaware. A free tool called Xenu will verily scan straight through your site and provide you with a narrative to verify this.

Step 5 - Your home page

Does your home page provide a simple, clear message of what your enterprise offers? Many businesses make the mistake of cramming so much data into their home page, because they want their visitors to know everything about them the moment they visit their site. The end result, a home page that looks messy, hard to read, and searchers leave before they find out what you have to offer.

Step 6 - Your sales message

Do you have a call to action, or a strong message to "buy now" if applicable? Without reasons to buy, you are likely to see a low conversion rate throughout your site.
Placing video on your website is also a great way to connect with your site visitors and to convert new business. So if it's in your budget, I would verily propose it.

Step 7 - Website Reporting

Last, but without fail not least, what are your website analytics reports telling you about how your website is performing? Chances are, that the majority of population reading this are asking, "website reports?" Most businesses don't look at their reporting, whether because they don't understand the data in the reports, or think they don't have the time.
The data in these reports can be valuable to properly, and effectively managing your website. Without this understanding, you won't know how to heighten your site, or worse still, you may convert a section of your site that is performing verily well for you.
Small changes to your site, based on this information, can have a big impact on your lowest line, which means more $$$ for you. Isn't that one of the main reasons you're in business?

Conclusion

If you've answered 'no' or 'unsure' to any of the questions above, then I encourage you to make improvements to your website a priority. whether it's your in-house web improvement team, or an external web improvement company, production sure your website is brought up to today's standards in invent and technology is of vital point if you want to keep your enterprise attractive forward.

Think of it like this; if you walked into a shop or office, and it was verily shabby, how would you feel about giving them your business? A website is no different... So what are you telling your inherent clients about your business?

New Years Website health Check